When the doors opened to the first Food Fête media event in January 2005, we created a new category of PR service that connected specialty food, beverage and kitchenware brands with the food media in a fun and very productive, 2-3 hour event.
Our value propositions have always focused on relationship building and offering food brands the opportunity to show their newest products to the food media, with the ultimate objective of achieving earned media coverage.
But technological advances and evolutions in the media landscape over the past several years have pushed me to take a fresh, yet critical look at how my 13 years of industry and media relationships can better serve food brands and the agencies that represent them.
The result is an exciting opportunity to disrupt my own company and re-invent the very category I had a hand in creating.
While it’s full steam ahead with our 2017 events, 2018 is poised to be a year of radical change for Food Fête — change I believe will excite food PR agencies and their clients because what we’re looking to create will better map to the shift in how they work with traditional media, bloggers and digital influencers to generate earned and paid editorial content of all varieties.
Though still in the ideation and research phase, Food Fête’s new direction has the potential to turn what we’ve been doing on its head, not only for brands and agencies, but also for bloggers and influencers looking for new opportunities to monetize their hard work and network of loyal followers.
For those in my closest circle of industry contacts, I may be reaching out to you in the coming weeks and months for input and feedback to ensure Food Fête 2.0 hits all the marks. If you’re interested in having your say in what comes next, drop me a line and I’ll include you among those we’ll be contacting when the time is ready.