Food Fete

About

Food Fête

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Food Fête is an exclusive, intimate event that introduces food PR and marketing professionals to a targeted group of top food writers.

Exhibitors showcase their newest food, beverage and kitchenware products in an intimate, cocktail party setting. In just two to three hours, meaningful conversations naturally unfold. Social media profiles give way to, well, genuine social interactions.

Food Fête’s original mission was to become the press event for launching new products to the food media. As 2014 marks our tenth year, we’ve accomplished that and more. Food Fête has evolved into an essential industry touch point where new food products and the food press intersect.

We take that responsibility very seriously.

Jeff Davis

Food Fête’s founder, Jeff Davis, is a former PR guy who spent more than two decades counseling clients at his own PR firm and other top agencies. He knows firsthand the PR challenges facing food brands and their agencies, plus what it takes to shape a story for journalists.

That matters.

Having produced more than 25 Food Fête events since 2005, Jeff has researched thousands of food companies, giving him an expert perspective on the food industry. He finds the very best products that guide changing food trends, a key reason why press keep coming back.

Finally, working with Food Fête delivers a rare, personal experience. Jeff promptly answers your calls, quickly responds to your emails and guides you every step of the way in order to exceed expectations.

That also matters.

 

“Food Fête events offer a fun, cost-effective venue to introduce culinary products and cultivate national media relationships. But remember to come hungry!”

Sunshine Morrison
Radiance Communications

For Exhibitors

Food brands and their agencies participate in Food Fête to discover and create opportunities.

They want to share their newest products with editors they’ve known for years as well as food writers they might only know through emails and phone calls.

The exhibitor experience sets Food Fête apart, starting with our upscale venues and cocktail party vibe. We ditched the 6-foot skirted tables for elegant cocktail rounds to better showcase the products. Our martini and wine bars keep things lively. And in the end, it all comes together to create a casual, fun environment where conversation and interaction flows.

Who attends? We consistently attract food writers and producers from national TV networks, food and lifestyle magazines, websites and blogs including All You, Bon Appetit, The Dr. Oz Show, Epicurious.com, Every Day With Rachael Ray, Food & Wine, Food Network, Food Network Magazine, SELF, Shape and Real Simple.

To be involved in upcoming Food Fête events, click here.  |  To view a list of exhibitors at previous Food Fête events, click here.

 
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 “There has always been a great representation of top tier press. This is the preeminent event for food companies to connect with media movers and shakers.”

Rachel Kay, President
Rachel Kay Public Relations

For Press

For our media guests, Food Fête identifies and presents the newest, trend-setting food products from 20 to 50 makers, including those from artisanal food start-ups as well as familiar national brands.

We recognize that food journalists and bloggers today must do more with less time. So, we streamline what might otherwise be a crammed schedule of dizzying desk side briefings into a concise, comfortable event.

Media depart Food Fête having learned something new and having made connections with product experts who become invaluable sources down the road.

The fact that it’s a lively cocktail party is a bonus.

To request an invitation to attend a Food Fête event, click here.  |  To view a list of exhibitors at previous Food Fête events, click here.

 
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“Food Fête carefully curates its exhibitors and presents a more intimate environment where I can get to know the producer and products.”

C. Curtis Vreeland, President
Vreeland & Associates

Event Schedule

Food Fête San Fransisco
Jan. 20, 2014/SAN FRANCISCO

We start out the new year in San Francisco — our only west coast event of the year — creating a unique opportunity for food brands to build relationships with west coast food writers and bloggers.This event is very west coast centric, which many brands find beneficial for regional product launches and building their social media presence among regional food writers and bloggers. 20 exhibitor tables available.

Food Fête Winter
Feb. 25, 2014/NEW YORK CITY

Food Fête Winter is perfect for pursuing long-lead spring/early summer editorial opportunities, while jump-starting 2014 media outreach initiatives with the national food press. 20 exhibitor tables available.

Food Fête Spring: Health & Wellness
April 8, 2014/NEW YORK CITY

Open to products with a strong health & wellness appeal, this event targets mid-summer/early fall (long-lead) editorial opportunities. It’s also appropriate for health-specific product categories such as allergen-free foods. 20 exhibitor tables available.

Food Fête Summer
June 17, 2014/NEW YORK CITY

New for 2014 will be a departure from our traditional timing with the annual specialty food trade show taking place each summer in New York City. Perfectly suited for the new product launch season, our flagship summer event is also ideal for long-lead print media seeking holiday editorial. 50 exhibitor tables available.

Food Fête Fall
Oct. 28, 2014/NEW YORK CITY

Q4 is a busy time of year for food brands, but that doesn’t mean the PR work stops. Eyes are focused on short-lead opportunities for the year-end holidays including New Years plus pro football’s “Big Game,” and this event hits the mark. It’s also great for chocolate and confection companies pursuing last-minute holiday and Q1 opportunities such as Valentine’s Day. 20 exhibitor tables available.

 

For more extensive event information, click here for our brochure.

“The format is well designed to offer face time with leading consumer lifestyle and food media, and our clients have earned marquee coverage as a result. Jeff also goes above and beyond to make the event a success and continues to be professional, accommodating and a pleasure to work with.”

Duo Public Relations

Blog

Response Time

I’d like to believe (and do hear) that we provide a high level of customer service here at Food Fete. Being responsive to email and phone inquiries is the beginning of our relationships with agencies and prospective exhibitors, so it makes sense to get back to them sooner than later.

I, do however, like how this company handled a customer complaint issue — albeit in a very public way — that could have easily gone south. Fortunately, they received a lot of support.

http://bit.ly/1dxweb9 

Meet The New Food Fête

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If you’re reading this post, you’ve noticed Food Fête has a new home on the web.

2014 marks our tenth year, so I wanted to create a new website from the ground up with a more modern look that better communicates our brand, while putting a more “human” face on our food press events, which after all are about making human connections.

I’d first like to thank the team at Trevelino/Keller Communications, an Atlanta-based communications firm, for their work in helping create and shape our new look. Its founders were PR colleagues of mine many years ago, and have since gone on to create one of the country’s fastest growing PR firms, offering a wide range of expertise, including web and brand development.

Nice job Tanner and Cody.

Integrated into the new site is this new blog, which will be different from what I’ve done in the past. I also promise to keep it current.

What can you expect to see? In addition to sharing new food, beverage and kitchenware products (they may or may not have been at our events), I will share tips on how to best work with the food press; present brief Q&A interviews with food makers and food writers; provide news and updates on our events; and share any late-breaking, food-related editorial opportunities that come my way. I’ll also pass along food PR jobs that I hear about.

I hope you’ll come back often to see what we’re doing here, and share with me what you’re thinking about what’s happening in the food industry. And don’t feel like you have to agree with my opinions, because nothing’s better than a lively debate.

– Jeff Davis, Food Fête Founder

“Food Fête is a go-to event and one that allows me to meet and discuss why new products are being created all the time.”

Jeff Dryfoos, Publisher
Dessert Professional Magazine

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